Natural, renewable and
biodegradable

BUY BETTER, KEEP FOR LONGER!

Wool garments are amongst the oldest kept in wardrobes, so you know your wool clothes are made to last. 

A global wardrobe study shows 9% of wool clothes were purchased more than 10 years ago, 

compared with just 4% for polyester clothes.

WEAR WOOL, NOT FOSSIL FUEL

The most comfortable wool in the world

The average micron of human hair is between 50 to 100 micron. Merino wool is generally less than 22 micron,which shows just how soft this premium fibre is.


Wear natural

Wool is 100% natural, 100% renewable and biodegradable. Wool, by nature, is a circular fibre.


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The world's most versatile fibre

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